Pizza Hut is looking to start some flour-flyin' fisticuffs with arch rival Domino's, if this latest announcement is anything to go by. In addition to meeting Domino's $4.95 Cheaper Everyday deal with an identical promotion of its own, the franchise will also be capping pizzas at $8.50. There will also be no surcharge for chicken.
Earlier in the week, Domino's Pizza extended its $4.95 value pizza promotion to every day of the week. Not to be outdone, Pizza Hut has "thrown down the gauntlet" with its own $4.95 Classics pizza offering which is available seven days of the week:
From July 1, all day, every day, the Pizza Hut Classics range will be priced at just $4.95 pick-up, while the Favourites range, Pizza Hut’s premium menu, will cost only $8.50 pick-up. Pizza Hut [is] refusing to charge extra for chicken – unlike its major competitors who can charge up to $3 for the privilege of chicken.
Them's fightin' words.
As with Domino's, the deal only applies to pickup orders, which means you're forced to trudge to your nearest store to take advantage of the lower prices. Tch.
Pizza Hut also claims to have improved the quality of its ingredients, such as thicker ham made from leaner pork cuts and wood-smoked pork belly bacon. During a recent Fast Food Face-off article, most of our judges felt that Pizza Hut used thicker, juicier pineapple than Domino's, although the latter came out on top overall.
We've always been peeved off by the "premium toppings" charge at pizza outlets, so this is definitely a step in the right direction. Your move, Domino's.