During the time when I worked in IT, one of my least favourite situations was when the business showed up with a answer before they'd really understood their questions. Forrester vice president Josh Bernoff dives head-long into that territory, with a focus on mobile development in a recent blog post.
Phone picture from Shutterstock
Bernoff proposes using a methodology called the IDEA cycle. IDEA stands for
Identify when mobile will work for customers Design the mobile engagement Engineer the people, processes and platforms Analyse the results and monitor for improvement
The entire process is a cycle so you continually look for ways to optimise the customer experience.
None of this will seem revolutionary. However, if you can get this sort of thinking to be part of your IT or mobility strategy and get the business to buy into it, you can help the business understand that "let's build an app" is not always the answer when it comes to successfully executing a mobile strategy or experience for customers.