Trying to score more followers on Twitter? A recent study at Rutgers University suggests that if you want people to follow you, your social media presence can't be all about you.
Photo by Rosaura Ochoa
The study reviewed a large amount of Twitter data to find out what the secret to having a large number of followers is. Here's the deal:
Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. What exactly is a meformer?
Meformers: Users who post social media updates mostly relating to themselves
Informers: Users who post updates that are mostly information-sharing
...And how does this relate to followers? Informers had more than two times the followers of meformers. It would seem that sharing information on social media is better for your follower count than sharing about yourself.
If you're concerned with growing and keeping a strong social media presence, and you're not sure what category you fall into, check out the link below for some examples of the different types of updates.
Is it Really About Me? Message Content in Social Awareness Streams [Rutgers University via Fast Company]