Apple’s New Swift Development Language Is Going To Cause Some Confusion

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Apple’s New Swift Development Language Is Going To Cause Some Confusion


One of the key announcements at Apple’s WWDC 2014 developer event was Swift, a new programming language. Whatever the technical merits of the approach, it continues an ignoble Apple tradition of grabbing names that are already in use in the tech space.

Before Apple came along, Swift was the name of at least four other projects in the technology space:

Apple has plenty of form in this area. When it launched the original iPhone, Cisco owned the trademark on that name. Apple also was involved in a brief battle over the name iCloud. It even tried to trademark the word startup in Australia.

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