Does it feel like the salespeople in upscale retail stores seem kind of snobby? A recent study suggests rudeness could actually boost their sales.
Photo by TheeErin
The University of British Columbia's Sauder School of Business ran the study and determined that consumers that get treated with snobbishness can become more interested in buying expensive goods. Participants in the study imagined or had interactions with sales representatives that either acted rudely or not. As long as the salesperson came across as an authentic representative, and as long as the participant actually had an interest in high-end brands, the participants' desire to own luxury items increased after being treated poorly.
Researchers found this only worked with luxury brands, and after some time passed, participants' interest in the items decreased. So, when you're out shopping, don't get tricked by rude staff into wanting overpriced goods. Professor Darren Dahl, the lead on the study, suggests that you leave the situation and return later if you're being treated rudely, or better yet, avoid the whole ordeal by shopping online.