When you give a presentation, you need to captivate your audience. Just like a good movie or TV show, appealing to people's emotions can help you engage them.
Photo by NASA Goddard Space Flight Center
Geoffrey James, author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know, talked with Inc. about taking your audience on a journey during a presentation. Just like a good story, James suggests taking people through a series of emotions, rather than just giving the facts:
- Fearful. (Draw their attention to a problem.)
- Relieved. (There is a solution to that problem.)
- Trusting. (They believe that you and your company are credible.)
- Convinced. (They're ready to take action.)
- Amazed. (Draw their attention with something they didn't know.)
- Curious. (They see why your idea is interesting.)
- Inspired. (They see why your idea is revolutionary.)
- Activated. (They're now crazy anxious to be part of it.)
Really, it's just a good example of what you already know is important: Hook people in and make them care about the information you're providing. Appealing to people's emotions will make them excited and get them feeling ready to take action. If you want some more tips on captivating your audience, check out our guide on giving good presentations.