On Instagram, different filters work for different types of shots. But if what you want is interactions and not art, then data shows there is a certain hierarchy. Marketing analytics firm TrackHaven found that Mayfair and Inkwell work best, along with no filters at all.
Filter usage versus effectiveness varies from the popular choices. Mayfair brings in on average 23.044 interactions (the sum of likes and comments) with Normal at about 18.009 average interactions and Inkwell with 16.407 average interactions. So yes, that filter may make your picture stand out; however, is it going to garner the right attention with your audience? Beauty is in the eye of the beholder, but the data doesn’t lie!
The analysis used data from how Fortune 500 companies operate their Instagram. If you look at the chart, you will find that Walden and Amaro also do pretty well. Also, since these filters aren’t used that often according to the chart, your photos should look unique too.