This Video Sums Up Everything That Sucks About Conferences…In Song!

Business conferences have a reputation for being dry, stuffy and uninspiring. However, they can occasionally go too far in the opposite direction too. This Continuum Marketing Services presentation about social media includes singing, dancing and white-guy rapping. It is quite possibly the worst thing you will ever see.

In the past, we’ve looked at presentation blunders that every conference speaker should avoid. Thanks to Continuum Marketing Services, we now realise that presenting your ideas in the form of a song should have been at the top of the list. Thanks Mary and Phil.

In the words of one YouTube commenter: “I have a hard time accepting that during the certainly multiple practices they held for this, no one in the room or nearby stood up and said “Guys, just don’t.”

For those who want to sing along, here are the full lyrics:

Verse 1
I’m showing you things you’ll like
Trying to get engagement
Here’s some photos from my life
My cat, my kids, some bacon
 
Verse 2
I’m hoping you’ll share my stuff
And tweet it to the world
If you help me grow my Klout,
I promise that I’ll share yours
 
Pre-chorus
So connect with me, let’s have some fun
Let’s show the world how this gets done
 
Chorus
Let’s get social (social) with social media
Let’s get social (social) with social media
Where we can spread the word and grow our reach
And find our fans in their newsfeed
Let’s get social with social media
 
Verse 3
We’re searching for the story
That’ll bring us instant fame
So we shoot our “viral video”
And we post it to the Gram
 
Verse 4
We’re looking for the secret
Of Facebook’s Holy Grail
We try to keep from paying
That leads to hashtag #fail
 
(Repeat pre-chorus and chorus then to bridge)
 
Bridge
Hey now y’all, can we just get real?
Do we care about our fans or is this just another deal?
Said another way, have we lost our way?
Social’s about the people, remember they are people
Do we really need another fan, like or share?
Do we need another post to show up everywhere?
I hope as we scatter we never forget
That our posts live forever even when we go to bed

What’s the worst business conference you’ve ever endured? Is there anything that could have made the experience less awful? By contrast, are there any presentations that stand out for being particularly effective? Share your experiences in the comments section below.

See also: Top 10 Ways To Make The Most Of Conferences | Five Things I Learned At The Gartner Enterprise Architecture Summit | How To Create Presentations That Don’t Suck