The Strong Choices Twitter account is essentially propaganda for the Queensland government’s current campaign to explore ways to reduce the state’s budget deficit. Here’s our tip: propaganda is less effective when it’s filled with spelling and grammatical errors.
“The Queensland Government is committed to encouraging economic literacy throughout the community,” notes one post on the feed. A reasonable goal, but one that requires actual literacy as well. And literacy is not evident in posts like this one:
The People’s Budget is not a survey or a poll. It is an unprescedented consultation for Queenslanders #StrongChoices
— Strong Choices (@StrongChoices) April 20, 2014
As commenters pointed out, there’s no “s” in unprecedented. Similarly, the word “an” is redundant in this tweet:
FACT: QLD has an $80 billion of debt that is costing Qld'er's $450,000 an hour in interest #strongchoices
— Strong Choices (@StrongChoices) April 23, 2014
Twitter is a casual medium, and the occasional spelling error is to be expected. But this isn’t a casual account: it’s one that is being professionally managed to try and achieve a goal. In that context, accuracy definitely matters.
Lifehacker’s Mind Your Language column offers bossy advice on improving your writing.