Bullet points may not seem particularly complicated, but like any element of writing, there’s an effective way to use them and an ineffective way. Writing podcast The Lede explains how, when, and why to use bullet points for maximum effect.
Using bullets isn’t just a matter of putting a dot next to items in a list. Sometimes you can use bullets to group related points together, provide a summary of text to come, or give the reader a visual stopping point as they scan the article. As The Lede notes, bullets should:
- Provide landmarks: Your readers will probably skim what you’ve written. Bullets give them a place to stop.
- Be brief: This is a pit stop on your article, not the highway. Keep the reader moving to the real content.
- Entice the reader to read more: There’s more to the article you’re writing. Give them a reason to want to know more details about your bullets.
Bullet points are a great way to break up what you’re writing and provide the reader with a guide on how to parse the information you’re presenting. Check out the full 13-minute episode at the source link below for more tips on how to use bullets effectively.
How to Write Killer Bullet Points [Copyblogger]