One of the more frustrating aspects of mobile app development is the indeterminate time between when an app is submitted to an official app store and when it is approved. That has certainly been an issue for some Windows Phone developers, so the news that Microsoft is trying to streamline its certification systems is welcome.
In a blog post, Microsoft says it is in the process of "redesigning our certification workflow to substantially reduce turn-around time while maintaining app quality". How much of a speed difference might that make? "We've seen turn-around time of less than one day and in some cases just one hour."
This seems a sensible move. Given that Windows Phone is running a distant third in the mobile OS marketplace (behind Android and iOS), there's no sense in making the approval process more time-consuming or convoluted than it needs to be. Microsoft's blog post does note that "it will take several more weeks to roll out the changes and get the entire Windows Phone community onto the new workflow", so don't start populating your arrays just yet.
Reduced Windows Phone Certification Times [Windows Phone Developer Blog]