Fashion photographers have always been guilty of applying a little too much airbrush in a bid to make their subjects look as flawless as possible. However, you may be surprised by the level of digital manipulation involved in modern images. This astonishing time-lapse video reveals how crazy Photoshop trickery has become.
The above video was produced by the non-profit crowdsourcing group Global Democracy to demonstrate the most common Photoshop techniques used in the fashion industry prior to the publication of an image. Everything from body weight to eye size has gone under the digital surgeon's knife. As you can see, her digital transformation is startling — not to mention unattainably perfect.
What was once a normal, healthy looking woman has been moulded into an ethereal vision of plastic Barbie Doll perfection. Is it any wonder that so many woman in the world develop body dysmorphia? The models they are striving to compete with aren't even real.
As we've mentioned numerous times on Takeaway Truth, there's really no excuse for companies to pass off heavily photoshopped images as reality, no matter what they're selling. Global Democracy appears to agree with this sentiment: the group is pushing for mandatory disclaimers for digital manipulation in advertising. You can find out more at the GD website.