A friendly workplace is a happy workplace, but unfortunately there are limits. Being an effective manager sometimes means having to set the friendliness aside to get to the right outcome. That doesn't mean you can be a selfish pig; it means you have to act more like a parent.
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Beauty retailer Birchbox's co-founder Katia Beauchamp put the point well in a recent interview with the New York Times:
I guess it's what being a parent feels like — you care about your child, but you still have to ask them to do things and set goals and milestones for them, and tell them when they are not meeting those objectives.
Just like a family, you want everyone in your workplace to get along, but you have to accept that some conflict is inevitable.
Katia Beauchamp of Birchbox, on the Strength of Optimism [New York Times via Business Insider]