The standard complaint about video conferencing is that it's a nuisance because you have to make sure that you look good and pay attention. But that effort might be worth it: video calls typically take much less time than phone calls.
Conferencing picture from Shutterstock
Andreas Wienold, international vice president for LifeSize Communications, made that point at a media briefing in Sydney earlier this week. One study found that a meeting which took one hour when conducted over the phone took just 35 minutes when conducted over video.
Wienold noted that the ability to interpret facial cues meant that information was conveyed more effectively. Even if the main reason is that everyone stays focused so they can stop using their "I'm interested" face as soon as possible, it's a benefit worth considering.