Android/iOS: Two potentially handy new free offerings from mobile app developers from Amazon: an analytics suite to track app usage and in-app purchases, and an A/B testing service to let you compare the reaction to different app features or interface choices.
The metrics service can track active devices on a daily and monthly basis, as well as sessions and retention. The A/B testing SDK lets you roll out up to five different app variants, and then provides feedback on which proved the most popular in a web dashboards. Both can operate across Android and iOS apps, which avoids the need to have separate tracking tools for each platform.
Amazon isn’t operating as a charity (despite its ongoing lack of profit), and clearly a key driver for introducing these options is to encourage developers to tie into Amazon APIs such as the one for allowing in-app purchases of real-life products which it introduced earlier this year. But that doesn’t mean they might not be a useful addition to your toolkit.,
Both services are built on the Amazon Web Services (AWS) cloud platform. Hit the links below for more details.