In a bid to make its fast food less messy and more convenient, KFC has launched a "bone-free" version of its flagship original recipe chicken at the introductory price of $2 apiece. (The greasy box, meanwhile, is still here to stay.)
Described as a "dramatic shift" in KFC's flagship 45-year old product, Original Recipe Boneless chicken retains the same 11 secret herbs and spices, but with all bones removed. According to the fast food giant, it marks a new direction by the business towards more contemporary products for the "new consumer" (whatever that means).
"With more of our Australian customers now opting for chicken 'off the bone', the introduction of Original Recipe Boneless is the next step in our ongoing journey to modernise our menu and meet changing consumer needs," KFC Australia's chief marketing officer Valerie Kubizniak said in a statement.
"Original Recipe Boneless gives our customers the flexibility to enjoy KFC without the messiness of the bones, packed with the same great taste people know and love."
Does this mean that KFC will only be using breast meat? Or will wings, legs and thighs also be getting the boneless treatment? KFC's press release wasn't clear, but we've contacted them for comment and will update the article when they get back to us. From the marketing images, the new product kind of looks like an over-sized chicken nugget.
From today, KFC will be offering pieces of Original Recipe Boneless for $2. We'll be doing an obligatory taste-test later in the week.