One of the risks of shopping online is that your hunt for a bargain can lead you to purchase counterfeit goods. A recent shadow shopping exercise by CHOICE demonstrates that the differences aren't always hugely apparent.
As you can see in the video, the differences between a fake pair of Nikes and the genuine item weren't readily apparent, even after sawing the shoes in half. The biggest giveaway was the cheaper packaging.
While "if it sounds too good to be true, it probably is" can be a useful rule of thumb, it isn't the whole story with online shopping. The mark-up in some stores can be severe, so a lower price on its own doesn't immediately and unquestionably signal a fake. Goods might be legal parallel imports, or they might be dodgy knock-offs. In some cases, even the original manufacturer has difficulty telling.
Hit the link below for some tips on what to do if your online bargain turns out to be a poor-quality clone.
Counterfeit goods [CHOICE]