According to a new national poll from Roy Morgan Research, Australia’s takeaway satisfaction levels vary considerably depending on the franchise. One chain in-particular was consistently rated far ahead of the pack. Can you guess which one?
McDonald’s picture from Shutterstock
The latest data from Roy Morgan Single Source indicates that Subway is Australia’s favourite fast food restaurant when it comes to overall satisfaction levels; a place it has held for the past five years.
In the year ending March 2013, 86 percent of Subway customers aged 14 and over were either ‘Very Satisfied’ or ‘Fairly Satisfied’ with their most recent purchase.
This was a significantly better result than the second-placed Hungry Jack’s, which only managed a satisfaction rating of 72 percent.
McDonald’s and KFC fared even worse, with an average of just 67 percent and 66 percent, respectively. Despite placing third, Red Rooster experienced the biggest drop, with satisfaction levels falling from 74 percent to 70 percent during the past year.
Check out the below chart to see how each franchise’s rating has shifted over the past five years:
“While fast-food restaurants are working hard to provide alternatives to consumers with healthier options on their menus, along with transparency in kilojoules per meal, it appears to be having little impact on their customers’ overall satisfaction,” Warren Reid, group account manager for Roy Morgan Research said.
“The gap between Subway and its main competitors is significant, and has remained unchanged over the last five years. This indicates that Subway’s point of difference is still giving them a powerful edge over their competitors.”
We’re not sure why no pizza restaurants featured in the survey. Likewise, it would have been interesting to see where smaller competitors would have placed. (Oporto’s and Nando’s have both enjoyed boosts in popularity in recent years, for example.)
Just for fun, we decided to tally up the average scores of each franchise from our Takeaway Truth series, which compares the appearance of fast food to the advertised images used to sell them. In this context, Red Rooster was the clear winner with a score of 7/10. Subway scored 4.6/10, KFC scored 4.6/10, McDonald’s scored 3.8/10 and Hungry Jack’s scored a pitiful 2/10.
Which fast food restaurant do you find to be the most consistent and satisfying? Let us know in the comments section below.