Red Bull Zero is the latest soft drink manufacturer to jump on the health-and-fitness bandwagon. The familiar-sounding Red Bull Zero promises a “fresh twist” on the taste of regular Red Bull with no carbohydrates, no sugar and fewer calories than the existing sugar-free version.
“Our consumers are becoming more health conscious. Now consumers are seeking out a zero carbs, low calorie option in addition to the existing low sugar/sugar free choices in the drink market,” the Aussie offshoot of the Austrian-based company explained.
“Red Bull Zero answers this consumer need by offering a premium new energy drink with zero carbs, zero sugar and low calories.”
The new beverage also has a “new fuller flavour”, whatever that means. The new product will be sold in single 250ml and 473ml can variants as well as 250ml four-packs.
One curious anomaly is the presence of 10 calories — international versions of the drink boast zero calories. Presumably this has something to do with the artificial sweeteners used which can differ from country to country.
While we’re not surprised to see Red Bull pushing out another diet-friendly option, the name does raise an eyebrow: you’d think Coke would have used its legal clout to stitch the “zero” branding up firmly for its own products. Now its going to look like a copycat if it decides to launch a Mother Zero. (Although if we’re splitting hairs, Mother wouldn’t even exist without the invention of Red Bull.)
According to Red Bull, its products are chiefly designed for top athletes, students, busy professionals and travellers on long journeys. We wonder which category Jagerbomb fans fit into. In any event, we’ll be sure to include the new carb-free version of Red Bull in our diet soft drink taste-test roundup, coming soon…