Most of us are probably operating on the safe side, whether we're talking about creative projects or life in general. If you want to be crazy-good at what you do, however, try this little exercise.
As Michael Bungay Stanier's video suggests, imagine the two extremes: on one side, what your project would look like in the utterly safe version, and, on the other end of the spectrum, what "crazy weird" would look like.
Dial back the crazy weird to find ways to inject more fun and uniqueness into whatever you're doing. It's a short, simple exercise, but one that could help you step out of your comfort zone to make something bold and great.