We think of Apple’s iPad as the dominant tablet, but that isn’t necessarily the case anymore. Statistics from Business Insider Intelligence suggest that Android now accounts for 64 per cent of the global tablet market.
BI’s analysis of shipments for the Q2 2013 suggests that bargain-priced Android tablets are growing market share, especially in countries where Apple’s premium prices are less affordable. (Australia is not one of those countries.)
For developers, that doesn’t mean the iPad is a poor choice; bargain tablet buyers may not want to pay for apps, Apple’s device still enjoys a huge chunk of the market, and new iPad models this year or next are likely to drive a sales boost. Nonetheless, the notion that iOS-only is enough doesn’t seem valid for tablets any more.
Android Tablet Shipments Now Dominate The Global Market [Business Insider]