When you're starting a business and trying to win clients, you often want to create the impression your organisation is larger than it is. One way you can do that? Answer the phone in a different voice and pretend to be your own receptionist.
Telephoning picture from Shutterstock
That might seem a strange idea, but it was successfully used by Diane Costa, director of marketing firm Marketing Mechanics. Costa detailed how she had used the strategy when accepting the prize for Best NSW Small Business at the recent Telstra Small Business Awards. As well as faking an accent before putting callers through to herself, she also sometimes invited friends over to pretend to be working in her home office if clients called.
Making this work presumes you're good at faking an accent. If that's challenging, a virtual receptionist service would also do the job -- but this has the advantage of being free.