EzyFlix.tv is the latest digital entertainment service to launch in Australia. With no monthly fees or contracts, offline playback, the ability to buy titles outright and over 2000 titles at launch, it has one of the most impressive feature sets on the market. But will it be enough to entice pirates to become law-abiding consumers?
EzyFlix is a video on demand service that allows customers to instantly stream or download movies to a multitude of devices, including Mac, PC, Android phones and tablets, iPhone and iPad. It's also compatible with the cloud-based video distribution service UltraViolet and there are plans to introduce smart TV and game console options in the coming weeks. The service is an offshoot of the online DVD store EzyDVD which has been toying with the concept of movie downloads since 2008.
The service has the backing of every major movie studio which means there shouldn't be any gaps when it comes to blockbuster releases. There are currently 2000 titles to choose from, but EzyFlix is looking to boost its range by 8000 moving forward.
Crucially, EzyFlix promises to provide up-to-date content which is one area where many of its rivals have failed to deliver; especially in Australia. The service also allows you to buy and own movies in addition to its rental options.
“Australians are hungry for new release movies and US TV shows and tired of feeling like they’re behind the rest of the world," the company's CEO Craig White explained. "EzyFlix.tv provides affordable, convenient and timely access to top international video content, express from the US, without any subscription fees, contracts or the need for a set top box."
So what kind of wait is there before current content hits the platform? According to EzyFlix.tv, you'll be able to buy movies at the same time as the DVD release, while television shows will become available close to 24 hours after they first air on TV, which isn't too shabby.
Pricing seems pretty standard for this kind of service: bought movies start at $8.99 while rentals begin at $3.99. TV shows can be snapped up for $2.99 per episode, with season passes offering additional savings.
We'll be taking a more in-depth hands-on look at EzyFlix in an upcoming streaming article. In the meantime, check out the EzyFlix website for more information.