You’ll never be able to please everyone, but trying to convert the skeptics is a losing battle. Writer and entrepreneur Seth Godin has a different strategy.
In a post on Seth’s blog, he explains:
Here’s the thing about proving sceptics wrong: They don’t care. They won’t learn. They will stay sceptics. The ones who said the aeroplane would never fly ignored the success of the Wright Bros. and went on to become sceptical of something else. And when they got onto an aeroplane, they didn’t apologise to the engineers on their way in.
Instead of working so hard to prove the sceptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.
Hit the link to read more.
Proving the sceptics Wrong [Seth’s Blog]