Why Negative Reviews Aren’t Always Bad

It’s easy to see every negative review and bad news. But a recent report suggests that bad reviews might actually be coming from some of your best and most loyal customers.

Eric Anderson of Northwestern University’s Kellogg School of Management and Duncan Simester from MIT’s Sloan School of Management have found through their research of over 325,000 online reviews that many complaints come from ongoing customers. They correlated the complaints with purchase history. The lesson? Complaints don’t always have a direct relationship with reduced sales.

Deceptive Reviews: The Influential Tail [MIT via ABC News]

The Cheapest NBN50 Plans

Here are the cheapest plans available for Australia’s most popular NBN speed tier.

At Lifehacker, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


One response to “Why Negative Reviews Aren’t Always Bad”