New Australian startup Autogenie is attempting to take the time and haggling out of getting the best price on a new car. The online car buying service brings car dealers to one place, where they propose their best price to buyers. It's then a simple matter of going with the best offer.
Autogenie is essentially the consumer arm of Smartsalary; an outsourced salary packaging and novated car leasing company that caters to large corporations and government departments. The new site is aimed at everyday car buyers
Explains the website: "The concept is simple -- you tell Autogenie what car you want, the dealers offer you their best price, you get three offers within 24 hours."
Once a buyer selects an offer, they move right to the purchase process with the price already agreed upon.
If Autogenie is to be believed, their system saves customers an average of $2500 and 20 hours for each new car bought. It also lets you purchase anonymously online without being targeted by dealers or marketers (it says here).
The main issue we can see with this system is that it's naturally reliant on participating dealers -- there are no guarantees that the car you want wont be available at a better price elsewhere. In other words, you'll probably still need to shop around and compare quotes prior to making your purchase.