Has Your Business Missed The Online Gravy Train?

According to the latest data from the Australian Bureau of Statistics, local businesses made a whopping $237 billion via online purchases in 2011-12. This is an increase of 25 per cent compared to the year prior. In other words, if you work in a consumer-facing industry and aren't selling online, today is the day to make the change...

Online shopping picture from Shutterstock

Online business is going gangbusters across all industry segments, with Australian companies receiving orders worth an estimated $237 billion via the internet in 2011-12. The revenue total comes from orders which were received from Australian households, businesses and government, as well as orders received from overseas customers.

According to Lesley Martin, ABS assistant director of the Innovation and Technology Statistics Branch, large businesses of over 200 employees have been the industry leaders when it comes to online implementation.

“Larger Australian businesses have led the charge with innovation. Three quarters of these businesses introduced, developed and/or abandoned some type of innovation during 2011-12," Martin said in a statement.

The number of Australian businesses trading online has also increased, albeit only slightly.

"Our data show there has been an increase in the proportion of businesses placing orders via the internet, up from 51 per cent in 2010-11 to 55 per cent in 2011-12," Martin stated.

If you haven't got around to setting up an online arm for your business, there really has never been a better time to get started. Gone are the days of having to pay thousands of dollars to a web design company to put together your online store. With a platform like Shopify you can be up and running with a professional looking online store within hours, and all for a basic cost of $29 per month.

You can read more tips on how to set up an online store by reading our in-depth guide.

See also: Five Best Places To Set Up Shop Online

[Via: Business Insider Australia]


    Doesn't sound right, Aus is a $ 1,000 bn economy, this means 1 of every 4 dollars is spent online. Note: I don't count a mortgage paid by debit order as "online".

    This doesn't mean just retail though. Think about all the B2B traffic - everything we order through work is online, from IT equipment to staples to textbooks

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