Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're with Simon Slade from Fluttermail.
In 128 words or less, explain your business idea.
A few years ago we set out to build an email marketing company that was priced right for small businesses. From our own experience, too many email marketing agencies were pricing themselves out of the market, and many businesses were simply abandoning email marketing because it cost too much. Fluttermail has introduced an affordable alternative, with all of the features you’ll actually need.
Fluttermail is email marketing for small businesses. We are the fastest and easiest way to send beautiful emails and profit from the results.
What strategies are you using to grow and finance your idea?
Our company has been bootstrapped by myself and my co-founder, Charles Abrahamson.
What's the biggest challenge facing your business?
Disciplining myself enough to launch products even when I wasn't 100 per cent happy with them. Get it out, get feedback and improve on it. You will never be 100 per cent satisfied with a product, the important thing is to improve on what you have every single day.
What one phone, tablet or PC application could you not live without?
Coda - the simplest and most elegant code editor I know.
What's the best piece of business advice you've ever received?
It's not so much advice but a famous quote by Albert Einstein that I like to live by: "Make everything as simple as possible, but not simpler."
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