If you are currently reading this on your mobile phone, there's a good chance you're using an Android. Google's ubiquitous mobile OS has surged ahead of Apple in the Australian smartphone market and is now the best-selling mobile platform on the planet. However, there are still plenty of manufacturers and software developers that are reluctant to wet their toes in the Android marketplace. What gives?
Over the past few years, whenever an iOS application has been officially launched in Australia, the first question from the media is invariably the same: "When is it coming to Android?" More often than not, the response has been vague and non-committal with Android users often forced to wait more than a year. It's not just start-ups that are guilty of this either: even Australia's leading banks and TV networks have been guilty of tardy conversions.
Thankfully, the Android software landscape has begun to improve in recent times. Since 2012, SkyDrive Cloud Storage, the Channel Ten app, ANZ goMoney, VLC, Nike+ Running and the Hungry Jack’s Discount App have all arrived to the Android party (albeit fashionably late). And that's just scratching the surface.
Simultaneous platform releases are also becoming more common, but they're still far from the norm. Usually, a company will blame the delayed release on Android's longer testing process, which sounds a bit "too hard basket" to us. While its true the many shapes and sizes of Android devices make it harder to develop for, why not just concentrate on a handful of the most popular models? Surely that's a better solution than holding off for a year or more?
In today's day and age, we feel there's no excuse for treating Android users like second-class citizens; especially when it comes to large corporations. What do you guys think?