Conventional wisdom typically tells us that when employees are on the job, they should stay away from distractions such as Facebook. However, a new study from analytics company Evolv suggests that the more sites an employee uses, the better their job performance might be.
Swipe to close
Photo by marshillonline
While the study didn't examine why, it did learn that hourly employees who used up to four social networks had better sales performance or got through more customer service calls than employees who used none. They also averaged 94 days at the company, versus 83 for those absent from social networks.
Now, the study didn't specify whether using the sites on the job improved performance, nor did it analyse whether using social networks made employees better at their job. Perhaps the internet-savvy were more suited to positions in sales. Regardless of the interpretation, though, the broader takeaway is that while we often think of Facebook, Twitter and Google+ as time sinks, they may be helping us more than we know. Hit the link to read more.