Takeaway Truth: KFC Grilled Taster Box

Takeaway Truth is a new occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: KFC's Grilled Taster Box.

KFC picture from Random Meal Of The Day

Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we've decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.

The Grilled Taster Box is the latest addition to KFC's Snack Attack menu range. It comprises a "succulent grilled chicken breast strip", fries and gravy for a very reasonable $2.50. However, just because it's cheap doesn't give KFC the right to create misleading images in its advertisements. We've subsequently put their offer under the microscope.

Here is the official promotional image for the KFC Grilled Taster Box:

And here's a photo of what you actually get served.

KFC, that's just rubbish. Where are the charred grill marks so prominently displayed on your poster? The size of the chicken piece is also considerably smaller and the chips look soggy and under-cooked. The gravy, meanwhile, was handed out separately instead of being snugly nestled in the box (although this may have been an executive decision by a lazy KFC worker).

    Truth Rating: 3/10

Next week on Takeaway Truth: McDonald's Smoky Texan Burger.


Comments

    What do you expect from KFC? Standards? Integrity? I can't believe people actually eat this rubbish, let alone demand it look a certain way.

    Love this idea! :) keep them coming.
    Pls also do a Hungry Jacks one! They r the worst offenders in this matter

    Do more KFC!
    However at my store the grilled chicken does have the lines across it!
    Still pathetic IMO

      Nah, they were tyre marks from when the delivery truck drove over a box of chicken.

    Also love this column as the commenters above do.

      Although it should be noted that though they might not look the same.. Lets face it.. That stuff is freaking delicious regardless heh.

    Were there grill marks on the other side of the chicken? It's cooked on a tray in an oven so the grill marks only come out on one side.

    Couldn't you argue that it is false advertising? The proportion of the chicken and chips to the size of the box is out of whack.

    The advertisement does not mention weight so it must be served on dimensions:
    http://kfc.com.au/menu/index.asp#TasterBox

    In this case the chicken is significantly smaller than advertised and the quantity of chips is less than advertised.

    Could I be bothered complaining over a $2 meal? Nope... but maybe somebody has nothing to do today...

    C'mon we all know the food from MCd's, HJ, KFC, Subway etc never resembles the painstakingly perfectly created picture of it you see on the board.

    As for gravy being out of the box I find they never make the boxes the way they should and the Ultimate Box is a classic example of that. If they get it right everything other than your drink will fit inside the box, chips, gravy, chips, burger, wicked wings. Colseslaw they will sometimes leave out of the box though but you can understand that being cold.

    How about a Maccas angus burger. Image credit to someone from OCAU I think.
    http://i29.photobucket.com/albums/c277/happytoddly/Backyard200809008Medium.jpg

    While stuff never looks like it does in advertisements, a potential problem here is how wildly difference fast food stores actually manage to be. The difference between how well cooked and served, not to mention the quantity of the meals at the two closest KFCs to me are is pretty mind boggling when they supposedly follow the same practices.

    I once got a Cheeseburger from McDs without the meat. A literal cheeseburger.

    gimme the double down anytiime!

    Devil's Advocate: You will need to take samples from multiple stores as quality from store to store, and even city to city Will Vary greatly. I.e.Kfc in Darwin is atrocious.

    Kudos on your plan to get paid to eat take away though!!

    Check this out from McDonalds Canada. It was quite insightful regarding this exact thing.

    http://www.youtube.com/watch?v=oSd0keSj2W8&sns=em

      Good one, thanks for sharing that. I want a maccas now.

    A shame KFC don't get on the healthy bandwagon and combine the good things about their products (the taste) with a slightly more healthy set of food choices.

    And yes I agree - the quality varies a lot from store to store.

    There's a LOT of room for improvement, ie good management, to kick in and turn things around at KFC across the company, from the food (quality, selection and consistency), to the marketing, to the visual appearance at some of the stores.

      I don't know, I sort of like the lack of healthy choices at KFC. You're going to a fried chicken take away joint - you know that you're getting yourself in to!

    Speaking of Subway... 10.5-11in Footlong subs.

    Sorry, but you can't call it a footlong if it's not actually a foot-long.

    So funny I'm actually having KFC right now lol mmmmmm yuuuuuum

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