Takeaway Truth is a new occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: Domino’s controversial ‘Chef’s Best’ pizzas. Are they dishing out the takeaway truth or a fast food fallacy? Read on to find out.
Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we’ve decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.
To kick things off, we’ve gone with one of Domino’s /”game changing” Chef’s Best pizzas: Camembert & Cheese. According to Domino’s, the Chef’s Best range is its biggest pizza innovation in twenty years, so the company is on thin ice right from the get-go.
On the left is the promotional image for the pizza. On the right is what showed up on our doorstep.
As you can see, the likeness actually isn’t too shabby in this instance. The cheese slices are a bit smaller and there’s definitely less topping around the edges, but otherwise this is a pretty accurate depiction. (The slightly unappetising colour is due to low lighting, incidentally.)
Truth Rating: 8/10
Next week on Takeaway Truth: The KFC Grilled Taster Box.