As we’ve seen before, colour quickly conveys emotion and affects people’s moods. Whether you’re choosing paint for a room or designing a presentation, this chart, which matches specific Pantone colours, can come in handy.
Created by the Carey Jolliffe Graphic Arts agency, the chart covers a wide spectrum of colours (not just “green” for example, but 10 shades of green/green-blue). It identifies the positive connotations for each colour, and, where applicable, negative ones too. Here’s the full chart (click to expand or right-click to save):
By the way, Pantone has a paint finder tool for matching Pantone colours.
For more on colour theory and graphic design principles, check out Carey Jolliffe’s blog.