Jawbone Up Fitness Wristband Sprints Onto Aussie Market

Jawbone Up Fitness Wristband Sprints Onto Aussie Market

Tech lifestyle vendor Jawbone is preparing to launch Up in Australia; an app-driven fitness wristband for Android and iOS that tracks everything from your sleeping patterns to your day-to-day mood. Pleasingly, it’s targeted at the average consumer rather than fitness freaks.

If you’re a big believer in the gamification/incentivisation of life, Jawbone’s new gizmo is going to fit you like a glove (well, it actually fits like a wristband, but you get the idea). The Jawbone Up essentially turns you into one of those little characters from The Sims, with colourful gauges that monitor your health and well being.

Billed as both “a wearable computer” and “functional jewellery”, the Jawbone Up is a motion-sensing wristband that works in conjunction with your smartphone. It allows you to keep tabs on what you’re eating, how you’re feeling, how much exercise you’re doing and whether you’re getting sufficient sleep — with deep sleep and light sleep tracked separately.

The chief principle behind the device is that it encourages change by tracking your habits, without being overly preachy or controlling about it. In other words, its more about attaining a feeling of wellness, rather than smashing your body to the limit.

“Most [people] aren’t interested in comparing themselves with sports stars and so on. They just want to have better health,” explained Jawbone’s Head of Channel and Partner Development, Jorgen Nordin. “Up is about measuring and getting to grips with the [health] baseline.”

The Up is splash-proof but can’t be worn underwater, which is a bit of a shame if swimming is a major part of your exercise regime. On the plus side, you can cover it with shampoo and other water contaminants without affecting its functionality. Battery life, meanwhile, will last for around ten days in-between charges.

The Up wristband will hit stores in April for a recommended retail price of $149.95. This is roughly the same price as it costs in the US. Perhaps the Australian IT Pricing Inquiry is actually doing some good? You can download the Up Android app and iPhone app now.


  • Yay… a wristband that will tell me all the things I already know about my body, oh and I only have to charge it every week and pay $150 for it.

    good deal.

    • Actually a lot of us use apps for things like RunKeeper or Sleep Cycle to be able to know that data that you seem to already “know”. This would be more precise and give people a better read out, and are actually very helpful for anyone that have medical conditions.. $150 is a cheap price for something like this, and I know that I’m very interested in where this technology can go.

      • Perhaps you could provide some info on how you’ve benefited from run keeper or sleep cycle. Most people run the same route when they exercise, otherwise you can’t make accurate comparisons. A simple alternative to RunKeeper is a watch.

        As for sleep cycle, i’ve used those apps before. Great, you had a restless night, now what? Usually i look at the clock before i go to bed, so the app doesn’t tell me anything i dont already know.

        • I’ve found the fitbit one (which is along similar lines) useful as on the day to day walking it’s encouraged me to do a little bit more as I know it’s ‘being recorded (and I can see how many steps my friends are taking).

          The unexpected huge benefit for me was the sleep monitoring aspect. I was under the impression that over time I was getting more sleep than I actually was. Bringing to my attention the cold hard facts of my ‘occasional’ late nights actually being a regular occurrence, is the first step in changing some of the bad habits I’ve got into.

        • If you can’t see the benefits of these things I suggest you’re not using it correctly. I don’t take the same route whilst running at all, I use runkeeper for things like plans, then I choose a route to fulfill the plan that I’m on, if I finish the plan early I can adjust the plan to my needs. It also helps keep me motivated as it reminds me of when I need to get moving.

          As for things like sleep cycle, you have obviously not adjusted the settings specific enough. By using the fantastic system of elimination I can see that by eating late, if I have meditated or not, if I’ve had a stressful day, if I have worked out, and how any of this might effect my sleeping patterns. I have since adjusted my sleeping patterns, adjusted the hours I eat, workout, meditate. By using the system of elimination I can see how things directly effect my sleeping patterns. And it has made significant changes in my life.

  • the amount of radiation that these bands emit when they’re always on is fairly significant. I envision
    that in 2-3 years time their will be a lot of cases of cancer of the wrist, arm, and generally anywhere on the side of the body where those bands are worn.

      • Yes a lot of bands send out radiation and could cause cancer but surely this would only be from bands that sync wirelessly. If the band (such as the jawbone up) has to be plugged into a device and is not sending out a constant signal then it shouldn’t cause cancer.

  • Really guys? Wrist cancer will increase as much as brain cancer increased because of mobile phones.. Maybe thigh cancer too ( phone in our pockets emitting all this radiation) …

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