Google has added Australia to the list of countries that it releases “hot” search trend data for, making it feasible to stay on the search pulse, or alternatively voyeuristically peer into what it is that we’re all looking for online.
Trends data is meant to be grouped by search term and highlights search terms that have undergone recent large search spikes, which presumably means that more common everyday searches — torrents or porn being the most obvious – won’t show up. For what it’s worth, over the weekend the death of reporter Peter Harvey, the Future Music Festival and Sydney’s Mardi Gras topped the local search lists.
Hot searches launches in Australia [Google]
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