After a week of taste bud-teasing on Facebook and Twitter, Domino's Pizza has finally unveiled its "game changing" announcement: a handful of square pizzas. The new 'Chef's Best' range boasts rectangular bases, 'premium' toppings and a slightly lower kilojoule count per slice compared to the regular range.
The guys and girls at Domino's marketing department clearly need to lay off the hyperbole. "Get ready for our biggest announcement in 20 years #gamechanger," the company crowed on its Facebook page. Wow. Could Domino's be launching a proper sit-in restaurant, perhaps? Or maybe a free home delivery service?
It turns out the big news is a range of premium square-shaped pizzas suspiciously similar to Crust Pizza. Talk about overselling an announcement. Here's the new range in full, complete with kilojoule count per pizza/slice.
- Grand Supreme: 4728kJ (788kJ per slice)
- Loaded Meatlovers: 4470kJ (745kJ per slice)
- Deli Vege & Camembert: 3954kJ (659kJ per slice)
- Chicken & Camembert: 4560kJ (760kJ per slice)
- BBQ Duck & Blue Cheese: 4686kJ (781kJ per slice)
- Shiraz Lamb & Tomato: 4236kJ (706kJ per slice)
- BBQ Pork & Hollandaise: 4194kJ (699kJ per slice)
The new Chef's Best range stacks up pretty favourably against the regular menu in terms of kJ count. The fattiest option (Grand Supreme) boasts 788kJ per slice, which is 242 fewer kilojoules than the regular menu's worst offender (Blue Cheese & Bacon). That said, they are still a long way from a healthy dining option. Four slices of Deli Vege & Camembert amounts to 3040kJ, which is the equivalent of three-and-a-half pieces of KFC original recipe.