Australia’s Business Tablet Market Set To Explode In 2013

Australia’s Business Tablet Market Set To Explode In 2013

The use of tablet computers among Australian businesses is set to increase by at least 50 percent in the next 12 months, according to a new survey from market research group Roy Morgan. However, some industries continue to drag their feet.

Tablet picture from Shutterstock

The Roy Morgan Business Single Source Telecommunications Survey found that the number of Australian businesses using tablets is expected to leap from 21 percent to 31 percent in 2013.

The biggest growing sectors were information media, mining and education. Wholesale trade businesses and professional, scientific and technical services also have healthy adoption rates. Agriculture, manufacturing and food services, meanwhile, are all trailing behind.

See the table below for an industry-by-industry rundown:

Australia’s Business Tablet Market Set To Explode In 2013

The middling placement of real estate and retail was somewhat surprising to us: you’d think these industries would be clambering to take advantage of tablets for their customer-facing operations.

One thing the survey didn’t break down was the tablet models, OS and manufacturers. However, the domination of Apple’s iPad is expected to be challenged, according to Roy Morgan’s director of business research Nigel Smith.

“While Apple’s iPad has clearly been the leading consumer tablet to date, there are reasons to doubt that it will maintain its dominant position as tablet usage extends into the business market,” Smith said.

“Microsoft, Google, Samsung and Blackberry are all developing products to compete in this space, and with the current rate of growth in the market, any one of them may develop the combination of productivity applications, price and ease of use that displaces Apple as the tablet market leader. The business tablet market is Apple’s to lose.”

Has your business adopted the use of tablet computers? If so, how often do you use your tablet? Let us know in the comments section below.


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