While it's important to maintain a consistent, professional presence online, you also need to remember your audience when networking, and adapt accordingly.
Steve Tobak at Inc. compares selling yourself to selling any other product; you have to segment the market, and adapt your pitch accordingly. For example, connections who follow you on Twitter might love it when you share 15 links per day that relate to your profession. On the other hand, you connect with people on LinkedIn under a different context, and that audience might not appreciate the same deluge of updates.
This advice extends beyond online networking as well. For example, at a cocktail hour, a younger attendee may be interested in your work history, whereas someone more experienced would rather hear about your ideas.
It's a simple tip, but an important one to remember when presenting yourself professionally. For more networking tips, check out the full article below.