Melbourne-based app developer ProjectProject is preparing to launch a new service that sounds too good to be true — a free beer per user, per day. To claim your frosty freebie, all you need to do is download the app and head down to a participating bar. Cheers!
Beer picture from Shutterstock
The aptly named Free Beer App is an upcoming application for Android and iOS that does exactly what it says on the tin — anyone who downloads the app will be able to claim a free beer from participating establishments (assuming you're of legal drinking age, of course).
"Every participating Free Beer pub will have a redeem button [inside the app], so getting hold of your drink couldn't be simpler," a spokesperson for the company told us. "It's basically a digital version of those 'one free drink' cards of old, but with added functionality."
The app will come with a 'Near Me' button which alerts you to the free beers in your area, complete with directions on how to get there.
So what's in it for the bars and clubs that are handing out free beer? According to ProjectProject's co-CEO Chris Gillard, the app is a form of "strategic marketing" that presents proprietors with a cheap way to get patrons through their doors.
"With the rise of craft beer in Australia, The Free Beer App provides an opportunity for smaller breweries to market to an enthusiastic mass audience," Gillard added.
It will be up each establishment to select what type of beer will be given away for free, so you may need to develop a taste for cheap 'n' cheerful brews (make mine Tooheys New).
The company is looking to recruit 200 Australian pubs and bars for the initial launch. The app will only become available once they hit that magic number (the company would not disclose how many bars have signed on thus far, but interest in the app is apparently high).
If this venture takes off, we foresee Free Beer App pub crawls becoming a popular pastime among cheap drunks in the future. The app will be available on Apple and Android devices for $1.99.
You can find out more at the Free Beer App website.