From the end of March, Energy Australia has committed to canning the practise of using door to door salespeople to flog its electricity and gas products, citing customer dissatisfaction as the primary reason.
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It’s not that it can’t be effective. In announcing the changes, EnergyAustralia’s Group Executive Manager of Retail, Adrian Merrick states that
While door knocking is an effective way of selling electricity and gas contracts and deliver us significant sales, households have made it clear that it’s something they don’t like or want. Door-to-door selling is our most complained about sales channel.
I’m no fan of door to door salespeople at any time, so this is particularly welcome news, especially if it does start a trend in the industry. In the meantime, it’s worth remembering that having a Do Not Knock sign does have some legal weight behind it if you’re persistently pestered.
Knock Knock…Who’s there? Not EnergyAustralia [Energy Australia]