Adobe Surrenders, Vows To Cut Australian Prices Following Government Pressure

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Adobe Surrenders, Vows To Cut Australian Prices Following Government Pressure


After the Australian government issued legal notices to Adobe, Apple and Microsoft yesterday to quiz them over gouging Australians, one of the major vendors in question has chosen to surrender. According to a statement, Adobe will drop some prices in Australia after years of gouging.

Adobe today issued a statement saying that it would reduce the annual subscription cost of Adobe Creative Cloud to $49.99 per month, effectively matching the US price. Previously, it had charged $62.99 a month for the service, with different prices for students and team packages.

That’s great news, but it’s not a complete victory. A report in the AFR says that Adobe will still charge exponentially higher prices to Australians for full software versions of Photoshop, Creative Suite and Premiere sold through physical retailers. If you don’t fancy those prices, check out Lifehacker’s guide to building your own Creative Suite alternative.

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