Selling yourself in a job interview isn't just about answering all the questions you're asked the right way. As Mashable points out, it's also about selling a consistent view of yourself and your accomplishments. That means blending your online and offline personas into something that makes sense.
Photo by Gangplank HQ.
Chances are you have two stories, one that marks your accomplishments at work on your resume, and another that you present online. Since a potential employer will inevitably search for your name on Google, these two stories should be consistent with each other:
The online story -- blog posts, articles, etc. -- should validate the assertions and promises made in the offline story -- resume -- if you're seeking to leave a positive and memorable impression in a job interview. For instance, if you're presenting yourself in interviews as being an experienced sales executive who has delivered results for your employers, your online story should support this assertion.
Thankfully, cleaning up your online persona is fairly easy. The end goal here is to make sure your online and offline stories reflect the same thing. When you're in the interview, assume they will (or already have) searched for your name, and that you're telling a story that's consistant with what they'd find online.
How to Tell Your Story in Job Interviews [Mashable]