12 Days Of Free iOS Apps, Music And TV Shows, Courtesy Of Apple

Apple has just released a new app under the iTunes brand, called "12 Days of Christmas". Each day, for most of a fortnight, Apple will give something away free. While it's not clear whether you need to download the app to take advantage of the deals, it will notify you as each one becomes available — with push notifications, if you decide to enable them.

With a name like "12 Days of Christmas", you might expect the gifts to be delivered leading up to December 25. Instead, the freeness starts on December 26 and ends on January 6. I suspect Apple has done this so as not to clash with any sales developers might conduct during the Christmas period.

Firing up the app now, you'll just be presented with the right-hand screen in the image above, except it'll ready 18 days, instead of one day — at least at the time of writing. There's also a tweet button, if you can't contain your excitement.

If you're wondering whether it'll just be a load of junk, don't worry. As one user over at OzBargain notes, last year Apple gave away episodes of The Big Bang Theory and Mad Men and games including Fishing Kings and Diner Dash.

12 Days of Christmas [iTunes, via OzBargain]


    "I suspect Apple has done this so as not to clash with any sales developers might conduct during the Christmas period."

    Or, it might be because those are the twelve days of Christmas.


    Actually, the first day of Christmas is Christmas Day. (And on the 12th day you traditionally take your decorations down.) So Apple isn't doing anything unexpected at all. The days leading up to Christmas are Advent.

      The author really made himself look dim on that one.

        Or he just doesn't care enough about Christian mythology.

          Or perhaps Christian traditions, rather than the belief system itself… You don't have to buy into a mythology to be interested in how it's observed and how its traditions have influenced culture. But whether or not the writer knows or cares himself (and I suspect you're right – he just doesn't care), his editors should know or care enough to check.

          My own perspective: if something puzzled me so much I felt moved to comment on it, I might do a little googling or wikipedia-diving before attributing unlikely motivations to a major corporation with a sizeable staff/brains trust.

Join the discussion!

Trending Stories Right Now