Genius is rare, and often misidentified. But you don't need to be brilliant all the time to earn that label — just at the crucial moment.
Picture by Steffen Kuggler/Getty Images
I heard this quotation from David Clinch of Storyful at a Google media briefing yesterday; he heard it from a former boss. So its origins are unclear, but its sentiment is worth noting. Consistent genius is a rarity, but do the right thing at the right time and you'll be able to wear the label, at least for a while. Just ask those Apple Store employees.