Feeling overwhelmed by the scale of an upcoming project? Twitter co-founder Dom Sagolla argues that if you spend more than a month on a defined task, chances are you'll just be wasting time.
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Speaking at the Gartner Symposium on the Gold Coast, Sagolla argued that one month was the ideal time frame, especially for software design:
Successful projects should be created under a month. The best engineers can barely concentrate for more than three weeks, and then it takes a week to ship.
Sagolla pointed to the team he had worked with to build a campaign app for Barack Obama as a concrete example. "You can get everything done in one month. It's possible with the right team."
Setting fixed deadlines is often helpful, and we've seen the one-month approach work in other contexts such as NaNoWriMo. Can you imagine setting a one-month deadline on all your large-scale tasks? Tell us why (or why not) in the comments.