For Apple Devices, We Prefer Black

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For Apple Devices, We Prefer Black


The colour of your phone, tablet or MP3 player matters a lot less than the tasks it performs, but that doesn’t stop fervent debate over what makes the most suitable choice. An analysis of click patterns on Apple products by price comparison site Idealo suggests when it comes to Apple gear, black now reigns supreme — but it does depend on where you live.

Idealo’s analysis suggests that overall, 69 per cent of customers click on black Apple products. That dominance was most pronounced with the iPhone (which, as the most popular choice, influenced the overall result), and least apparent with the classic iPod. In two European countries (France and Italy)

The data is from Europe, so Australian habits could obviously vary, and clearly other factors could be at play; if you know the price doesn’t vary by colour, you might well click on the black option simply because it appears first. What influences your colour choices for phones? Tell us in the comments.

Apple gadgets in black or white? – a European perspective [Idealo Blog]

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