‘Bing It On’ Shows You When Bing Is Most Useful

‘Bing It On’ Shows You When Bing Is Most Useful

More people might be using Google search, but underdog Bing isn’t afraid to challenge that preference. Microsoft’s “Bing It On” challenge encourages you to do a blind comparison test to see which search engine gives you the results you prefer.

You might have seen the Bing ads about this test and the proclamations that people who took the challenge prefer Bing. While we’ve always known Bing was great for certain kinds of searches, the challenge is useful because it shows you the kind of searches where you might prefer Bing over Google (or vice versa).

The test does a side-by-side search of five keywords of your choice. For each round, you select which results are the best or if there’s a tie.

I took the test twice. In the first test, Bing won (3 out of 5 keyword results). In the second, it was a draw. So it definitely depends on the search terms you try. For example, I preferred Bing’s search results for my name to Google’s, because I cared less about seeing pictures of myself (which Google results prioritises) than web pages. However, I preferred Google’s results for “dogs” for the same reason — Google had more basic information results upfront compared to Bing.

Also, it’s a bit hard to say this is a true blind comparison, because it’s obvious which are the Google search results, thanks to Google’s inclusion of photos from your Google+ circles.

Still, if you take the test as objectively as you can, you might be surprised by Bing or at least find out once and for all which search engine gives you the best results.

Bing It On


  • I’ve been using Bing for 3 or 4 years now, since my nephew suggested I give it a go, and I am slowly converting my colleagues at work. e.g. Last night I had to make an animated map for the morning news about the boy who was missing in Nambucca Heads. We have Google Earth Pro to do that kind of thing easily but Google managed to have maps with completely different contrast, with the join right through the middle of Nambucca Heads. OTOH, Bing/Nokia maps gave me a perfect image at several different zoom levels that I could easily put together into a smooth animation. I had to colour correct the close-up image to match the look of the others but at least it was completely consistent across the screen. I also find that I get the best results nearer the top on image searches, which is another thing we have to do all the time to find content.
    What I Really like about it, though, are the beautiful images they put up. Check it out today, for example, with a gorgeous animating autumn scene. Then use the back button in the lower-right corner to look at the images from the past week. They are nearly always stunning and it’s a great thing to be greeted by when you launch your browser.

  • I have Bing Desktop mostly so I can have those gorgeous Bing images on my desktop wallpaper (I’ve an app to download them for my phone too) but I find that Bing vs Google are good for different things. After being in Bing’s shadow for a bit, Google image search kicks arse, and they have many more Australian business listings.

    However Bing tends to be more like an old-school search engine (think AltaVista) where it doesn’t try too hard to be personally relevant or trend-related. It just finds the thing you’re looking for.

  • My experience with Bing is pretty limited: I only try it when I’ve not satisfied by the results provided by google (so I use it maybe 50 searches a year), and its never once provided a better result.

    Not really a criticism because it may be better at types of searches I don’t do.

  • Doesn’t work for me. Going to bingiton.com redirects me to bing.com

    What’s with all the pro-Microsoft news anyway… I thought I was on Lifehacker.com.au not Microsoft.com.au

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