It’s a dull stereotype that women spend more time and energy shopping than men, but does that behaviour translate online? An analysis of shopping habits by comparison site Lasoo suggests that while women compare more items than men on average, it’s a different story when it comes to phones and entertainment.
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Lasoo analysed 456,000 shopping searches on its site, conducted by 11,320 people. In terms of absolute averages, men compared 8 items, while women compared 12. However, when it came to phones, entertainment and watches, men considered far more alternatives.
| Category | Men | Women | % difference |
|---|---|---|---|
| Entertainment | 16.10 | 5.77 | 10.33% |
| Watches | 8.2 | 1.85 | 6.35% |
| Mobile phones | 6.82 | 2.65 | 4.17% |
| Furniture | 11.29 | 9.40 | 1.89% |
| Garden accessories | 6.35 | 5.71 | 0.64% |
| Electrical goods | 8.64 | 8.35 | 0.29% |
| Baby products | 7.87 | 8.13 | -0.26% |
| Clothes | 4.6 | 6.93 | -2.33% |
| Computers | 8.67 | 11.02 | -2.35% |
| Sporting goods | 5.37 | 8.84 | -3.47% |
| Homewares | 4.32 | 11.28 | -6.96% |
| Clothes (other member) | 3.25 | 11.02 | -7.77% |
| Groceries | 3.04 | 15.38 | -12.34% |
How does that match up with your own shopping experience? Tell us in the comments.
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