Capturing ideas in digital format makes them easy to sort and access, but ultimately what matters is that you capture them in the first place. Music legend Annie Lennox is a firm believer in writing things down as soon as they occur to her.
Picture by Dan Kitwood/Getty Images
In an exhibition on her career staged at the V&A in London last year, Lennox noted the essentially random way many of her compositions started:
My life has been accompanied by a paper trail of ideas, scribbled hastily in an assortment of notebooks, napkins or any surface that I can conveniently grab, before the initial impulse evaporates from my mind.
Paper isn't the only solution — I was reminded of this quote because I noted it down on my BlackBerry when I visited the exhibition. But whatever the format, the principle "Note it down as soon as you think of it" remains central to creative and organisational tasks.