Cinema 5 at Hoyts in Blacktown has what is said to be Australia's largest conventional cinema screen. It's 28.1 metres wide, and needs two digital projectors to fill the screen. That's going to give you an impressively big image, but does that really matter?
Box office revenues appear increasingly dependent on 3D, IMAX and other screen innovations. If we're going to pay $15 or more a head, it seems we want something larger and more OTT than what's in our living rooms.
But I'm wondering: would you go out of your way to ensure your cinema trip involved the largest possible screen? What factors make you want to pay to see a movie? Tell us (and tell us why) in the comments.